Animation is a form of dynamic presentation based on a rapid sequence of images that creates an illusion of movement. The educational purpose of animation is to present various types of processes, which allow to show cause-and-effect dependencies.
Animation uses visual language which usually contains diagrams and symbols.
Simple animations can be created by using authoring tools (for SCORM content creation) or even tools meant for creating presentations.
There are services that provide pre-made templates for animation creation. They are intuitive, easy to use, but usually paid.
The problem with this form of development can be the stereotypical view of animation as a form of entertainment, an association with cartoons, something childish and inappropriate for serious content.
It is worth hiring professional graphic designers and animators for the production of an animation. That will allow for it to have a good-looking and interesting graphic form.
Animation can be relatively easily edited as a fragment of a larger video material.
A specific and relatively easy in production form of animation is the screencast. Which is the recording of what is happening on the screen (for example when realizing a particular task with the help of complex software). The recording of a person’s screen and voice does not require advanced technical abilities.
Animation allows to show how to do something by using the step-by-step method.
Animations are suitable for the creation of so-called explainers, which explain complex concepts in simple forms.
Animation is a form with a very high visual catchiness, it attracts and holds attention.
Animation being a form of multimedia content can be used as a form of engagement on a website or on social media - it encourages the familiarisation of more complex content offered by an organization.
A good animation allows for the creation of a clear and understandable message based on complex and detailed data, it builds an expert image, connecting it to the ease of transfer.